Introduction  

Hey Safaris Ltd respects your privacy and is committed to protecting your personal data.  This privacy notice will inform you as to how we look after your personal data when you  visit our website (regardless of where you visit it from) or when you otherwise provide  personal data to us via other means (such as over the telephone) in order to purchase  travel arrangements from us, and tell you about your privacy rights and how the law  protects you.  

Please also refer to the Glossary that we have set out at the end of the Policy, if there is  any terminology used in this privacy notice that you are unfamiliar with or that you don’t  fully understand.  

Important information and who we are  

Purpose of this privacy notice  

This privacy notice aims to give you information on how Hey Safaris Ltd collects and  processes your personal data, including any data you may provide through this website or  via any other means (such as over the telephone) when you book travel arrangements  with us, when you sign up to our newsletter, when you take part in a competition, fill out an  online customer service request form, use our online Live Chat function or contact us via  Social Media channels, etc.  

This website is not intended for children and the only circumstances in which we collect  data relating to children, is where you make a booking of travel services and you have  children in your party.  

It is important that you read this privacy notice together with any other privacy notice or fair  processing notice we may provide on specific occasions when we are collecting or  processing personal data about you so that you are fully aware of how and why we are  using your data. This privacy notice supplements the other notices and is not intended to  override them.  

Controller  

Hey Safaris Limited, a company registered in Tanzania whose registered office address of  9A Rindi Lane, Moshi is the data controller and responsible for your personal data  (collectively referred to as “Hey Safaris Ltd” “we”, “us” or “our” in this privacy notice).  

We have appointed a data privacy manager who is responsible for overseeing questions in  relation to this privacy notice. If you have any questions about this privacy notice, including  any requests to exercise your legal rights, please contact the data privacy manager using  the details set out below.  

CONTACT DETAILS  

Our full details are:  

Full name of legal entity: Hey Safaris Limited  

Email address: book@heysafaris.com  

Postal address: PO Box 7304, Moshi, Tanzania  

You have the right to make a complaint at any time to the Personal Data Protection  Commission (PDPC), the Tanzania supervisory authority for data protection issues. We  would, however, appreciate the chance to deal with your concerns before you approach  the PDPC so please contact us in the first instance.  

Changes to the privacy notice and your duty to inform us of changes  

This version was last updated on 09 January 2026 and historic versions can be obtained  by contacting us.  

It is important that the personal data we hold about you is accurate and current. Please  keep us informed if any of the details you provide to us should change, during the course  of your relationship with us.  

Third-party links  

This website may include links to third-party websites, plug-ins and applications. Clicking  on those links or enabling those connections may allow third parties to collect or share  data about you. We do not control these third-party websites and are not responsible for  their privacy statements. When you leave our website, we encourage you to read the  privacy notice of every website you visit.  

The data we collect about you  

Personal data, or personal information, means any information about an individual from  which that person can be identified. It does not include data where the identity has been  removed (anonymous data).  

We may collect, use, store and transfer different kinds of personal data about you which  we have grouped together follows:  

• (A) Identity Data  

This includes data relating specifically to your identity, such as your first name,  maiden name, last name, or similar identifier, marital status, title, date of birth and  gender.  

• (B) Contact Data  

This includes data relating to how you may be contacted, such as your billing  address, delivery address, email address and telephone numbers.  

• (C) Financial Data  

This includes data relating to your means and methods of payment, such as your  bank account and payment card details.  

• (D) Transaction Data  

This includes data relating to the transactions you have carried out with us, such as  details about payments to and from you and other details of products and services  you have purchased from us.  

• (E) Technical Data  

This includes more technical data that we may obtain when you make use of our  website, such as your internet protocol (IP) address, your login data, browser type  

and version, time zone setting and location, browser plug-in types and versions,  operating system and platform and other technology on the devices you use to  access this website.  

• (F) Usage Data  

This includes information about how you use our website, products and services.  

• (G) Marketing and Communications Data  

This includes your preferences in relation to whether or not you want to receive  marketing from us and our third parties and also your communication preferences.  

We also collect, use and share Aggregated Data such as statistical or demographic data  for any purpose. Aggregated Data may be derived from your personal data but is not  considered personal data in law as this data does not directly or indirectly reveal your  identity. For example, we may aggregate your Usage Data to calculate the percentage of  users accessing a specific website feature. However, if we combine or connect Aggregated  Data with your personal data so that it can directly or indirectly identify you, we will treat  the combined data as personal data which will be used in accordance with this privacy  notice.  

Special Categories of Personal Data  

We may collect the following special categories of personal data about you.  

Details about your:  

• dietary requirements which may disclose your religious or philosophical beliefs;  • health  

We collect and process the above data only where it is strictly necessary to do so in order  to deliver the travel arrangements that you have purchased. Furthermore, we will only  collect and process the above special categories of sensitive personal data where you  have provided us with your explicit consent to do so.  

You are not under any obligation to consent to us processing your sensitive personal data.  However, without your consent, we won’t be able to make the necessary arrangements to  provide the travel arrangements that you have booked or are attempting to book. As a  result, if you do not provide your consent, we will be unable to proceed with your booking.  

If you are happy to consent to our use of your sensitive personal data, you will also be able  to withdraw your consent at any time. However, as this will prevent us from providing the  travel arrangements you have booked, we will be required to treat any withdrawal of  consent as a cancellation of your booking and the cancellation charges in the relevant  Booking Terms & Conditions will become payable.  

If you fail to provide personal data  

Where we need to collect personal data by law or under the terms of a contract we have  with you and you fail to provide that data when requested, we may not be able to perform  the contract we have or are trying to enter into with you.  

In other words, where we require details from you in order to provide you with your chosen  travel arrangements, if you do not provide us with the necessary details then we will not be  able to provide the services you have booked or are attempting to book.  

In this case, depending upon when you fail to provide the necessary data, we may either  not be able to process your booking or we may have to cancel your booking, in which case  we will treat this as a ‘cancellation by you’ in accordance with the relevant Booking Terms  & Conditions. We will notify you if we are unable to process a booking or are required to  cancel a booking for this reason.  

How your personal data is collected?  

We use different methods to collect data from and about you including through:  1. (A) Direct interactions  

You may give us your Identity, Contact and Financial Data by filling in forms or by  corresponding with us by phone, email or otherwise. This includes personal data  you provide when you:  

• make a booking for travel arrangements;  
• requesting a quotation from us or making an enquiry;  
• subscribe to our newsletter or other publications;  
• complaint handling/dispute resolution;  
• request marketing to be sent to you;  
• enter a competition, promotion or survey;  
• give us some feedback.  

2. (B) Automated technologies or interactions  

As you interact with our website, we may automatically collect Technical Data about  your equipment, browsing actions and patterns.  

We collect this personal data by using cookies, server logs and other similar  technologies. We may also receive Technical Data about you if you visit other  websites employing our cookies.  

3. (C) Third parties  

We may receive personal data about you from various third parties as set out  below:  

• Technical Data from the following parties:  
• analytics providers such as Google;  
• advertising networks such as Facebook/Instagram;  
• search information providers such as Google and Bing; and  
• Affiliate companies such as Affiliate Future  
• Contact, Financial and Transaction Data from providers of technical,  payment and delivery services such as Stripe, PayPal  

How we use your personal data  

We will only use your personal data when the law allows us to. Most commonly, we will  use your personal data in the following circumstances:  

• Where we need to perform the contract we are about to enter into or have entered  into with you.  
• Where it is necessary for our legitimate interests (or those of a third party) and your  interests and fundamental rights do not override those interests.  
• Where we need to comply with a legal or regulatory obligation.  

Please see the Glossary to find out more about the types of lawful basis that we will rely  on to process your personal data.  

Generally we do not rely on consent as a legal basis for processing your personal data  other than in relation to sending direct marketing communications to you via email or text  message. You have the right to withdraw consent to marketing at any time by contacting  us.  

Purposes for which we will use your personal data  

We have set out below, in a table format, a description of all the ways we plan to use your  personal data, and which of the legal basis we rely on to do so. We have also identified  what our legitimate interests are where appropriate.  

Note that we may process your personal data for more than one lawful ground depending  on the specific purpose for which we are using your data. Please contact us if you need  details about the specific legal ground we are relying on to process your personal data  where more than one ground has been set out in the table below.  

Marketing  

We strive to provide you with choices regarding certain personal data uses, particularly  around marketing and advertising.  

Promotional offers from us  

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on  what we think you may want or need, or what may be of interest to you. This is how we  decide which products, services and offers may be relevant for you (we call this  marketing).  

You will receive email and social media marketing communications from us if you have  requested information from us or purchased services from us and, in each case, you have  not opted out of receiving that marketing.  

We will also send you brochures and other marketing communications through the post,  relying on our legitimate interest as a business to develop our products/services and grow  our business, to do so. You can opt-out of receiving this postal marketing at any time by  contacting us.  

Third-party marketing  

We will get your express opt-in consent before we share your personal data with any  company outside of Hey Safaris Ltd for marketing purposes.  

Opting out  

You can ask us or third parties to stop sending you marketing messages at any time by  following the opt-out links on any marketing message sent to you or by contacting us at  any time.  

Where you opt out of receiving these marketing messages, this will not apply to personal  data that you have provided to us as a result of a purchase of travel services or other such  transactions.  

Monitoring communications  

We may monitor, record, store and use any telephone, email or other communication with  you in order to check any instructions given to us, for training purposes, for crime  prevention and to improve the quality of our customer service.  

Cookies  

You can set your browser to refuse all or some browser cookies, or to alert you when  websites set or access cookies. If you disable or refuse cookies, please note that some  parts of this website may become inaccessible or not function properly.  

Change of purpose  

We will only use your personal data for the purposes for which we collected it, unless we  reasonably consider that we need to use it for another reason and that reason is  compatible with the original purpose. If you wish to get an explanation as to how the  processing for the new purpose is compatible with the original purpose, please contact us.  

If we need to use your personal data for an unrelated purpose, we will notify you and we  will explain the legal basis which allows us to do so.  

Please note that we may process your personal data without your knowledge or consent,  in compliance with the above rules, where this is required or permitted by law.  

Disclosures of your personal data  

We may have to share your personal data with the parties set out below for the purposes  set out in the table in paragraph 4 above.  

• Internal Third Parties as set out in the Glossary.  
• External Third Parties as set out in the Glossary.  
• Specific third parties, such as Google, TripAdvisor, Viator a ratings and reviews  company  
• Third parties to whom we may choose to sell, transfer, or merge parts of our  business or our assets. Alternatively, we may seek to acquire other businesses or  merge with them. If a change happens to our business, then the new owners may  use your personal data in the same way as set out in this privacy notice.  

We require all third parties to respect the security of your personal data and to treat it in  accordance with the law. We do not allow our third-party service providers to use your  personal data for their own purposes and only permit them to process your personal data  for specified purposes and in accordance with our instructions.  

International transfers  

Many of our external third parties are based overseas so their processing of your personal  data may involve a transfer of data outside of your home country and/or country of  residence.  

Where you have requested a booking for travel arrangements which are located or  otherwise due to be fulfilled outside of your home country and/or country of residence, we  will have to transfer your personal data to the suppliers fulfilling or providing those travel  arrangements outside of your home country and/or country of residence in order to make  your booking and for those suppliers to be able to provide you with the travel  arrangements you have booked.  

When we transfer your personal data outside of your home country and/or country of  residence, we ensure a similar degree of protection is afforded to it by ensuring at least  one of the following safeguards is implemented:  

• We will only transfer your personal data to countries that have been deemed to  provide an adequate level of protection for personal data.  
• Where we use certain service providers, we may use specific contracts approved  for use in Tanzania which give personal data the same protection it has in Tanzania.

You acknowledge that where your personal data is transferred outside of Tanzania,  controls on data protection may not be as wide as the legal requirements within Tanzania.  

Data security  

We have put in place appropriate security measures to prevent your personal data from  being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In  addition, we limit access to your personal data to those employees, agents, contractors  and other third parties who have a business need to know. They will only process your  personal data on our instructions and they are subject to a duty of confidentiality.  

We have put in place procedures to deal with any suspected personal data breach and will  notify you and any applicable regulator of a breach where we are legally required to do so.  

Data retention  

How long will you use my personal data for?  

We will only retain your personal data for as long as necessary to fulfil the purposes we  collected it for, including for the purposes of satisfying any legal, accounting, or reporting  requirements. We may retain your personal data for a longer period in the event of a  complaint or if we reasonably believe there is a prospect of litigation in respect to our  relationship with you.  

To determine the appropriate retention period for personal data, we consider the amount,  nature, and sensitivity of the personal data, the potential risk of harm from unauthorised  use or disclosure of your personal data, the purposes for which we process your personal  data and whether we can achieve those purposes through other means, and the  applicable legal requirements.  

By law we have to keep basic information about our customers (including Contact, Identity,  Financial and Transaction Data) for seven years after they cease being customers for legal  and tax purposes.  

In some circumstances you can ask us to delete your data: see Request erasure below for  further information.  

In some circumstances we may anonymise your personal data (so that it can no longer be  associated with you) for research or statistical purposes in which case we may use this  information indefinitely without further notice to you.  

Your legal rights  

Under certain circumstances, you have rights under data protection laws in relation to your  personal data. Please click on the links below to find out more about these rights:  • Request access to your personal data.  

• Request correction of your personal data.  
• Request erasure of your personal data.  
• Object to processing of your personal data.  
• Request restriction of processing your personal data.  
• Request transfer of your personal data.  
• Right to withdraw consent.  

If you wish to exercise any of the rights set out above, please contact us via email  book@heysafaris.com.  

No fee usually required  

You will not have to pay a fee to access your personal data (or to exercise any of the other  rights). However, we may charge a reasonable fee if your request is clearly unfounded,  repetitive or excessive. Alternatively, we may refuse to comply with your request in these  circumstances.  

What we may need from you  

We may need to request specific information from you to help us confirm your identity and  ensure your right to access your personal data (or to exercise any of your other rights).  This is a security measure to ensure that personal data is not disclosed to any person who  has no right to receive it. We may also contact you to ask you for further information in  relation to your request to speed up our response.  

Time limit to respond  

We try to respond to all legitimate requests within one month. Occasionally it may take us  longer than a month if your request is particularly complex or you have made a number of  requests. In this case, we will notify you and keep you updated.  

Glossary  

LAWFUL BASIS  

• Legitimate Interest means the interest of our business in conducting and managing  our business to enable us to give you the best service and the best and most  secure experience. We make sure we consider and balance any potential impact on  you (both positive and negative) and your rights before we process your personal  data for our legitimate interests. We do not use your personal data for activities  where our interests are overridden by the impact on you (unless we have your  consent or are otherwise required or permitted to by law).  
• Performance of Contract means processing your data where it is necessary for the  performance of a contract to which you are a party or to take steps at your request  before entering into such a contract.  
• Comply with a legal or regulatory obligation means processing your personal data  where it is necessary for compliance with a legal or regulatory obligation that we are  subject to.  

THIRD PARTIES  

• External Third Parties  
• Suppliers of travel services, such as airlines, hotels and transport providers  acting as processors based worldwide who provide the travel services that  make up any booking of travel services that you make with us.  
• Service providers acting as processors based worldwide who provide IT and  system administration services.  

• Professional advisers acting as processors or joint controllers including  lawyers, bankers, auditors and insurers based in Tanzania who provide  consultancy, banking, legal, insurance and accounting services.  
• Regulators and other authorities acting as processors or joint controllers  based in Tanzania who require reporting of processing activities in certain  circumstances.  

YOUR LEGAL RIGHTS  

You have the right to:  

• Request access to your personal data (commonly known as a “data subject access  request”). This enables you to receive a copy of the personal data we hold about  you and to check that we are lawfully processing it.  
• Request correction of the personal data that we hold about you. This enables you to  have any incomplete or inaccurate data we hold about you corrected, though we  may need to verify the accuracy of the new data you provide to us.  
• Request erasure of your personal data. This enables you to ask us to delete or  remove personal data where there is no good reason for us continuing to process it.  You also have the right to ask us to delete or remove your personal data where you  have successfully exercised your right to object to processing (see below), where  we may have processed your information unlawfully or where we are required to  erase your personal data to comply with local law. Note, however, that we may not  always be able to comply with your request of erasure for specific legal reasons  which will be notified to you, if applicable, at the time of your request.  
• Object to processing of your personal data where we are relying on a legitimate  interest (or those of a third party) and there is something about your particular  situation which makes you want to object to processing on this ground as you feel it  impacts on your fundamental rights and freedoms. You also have the right to object  where we are processing your personal data for direct marketing purposes. In some  cases, we may demonstrate that we have compelling legitimate grounds to process  your information which override your rights and freedoms.  
• Request restriction of processing of your personal data. This enables you to ask us  to suspend the processing of your personal data in the following scenarios:  • if you want us to establish the data’s accuracy;  
• where our use of the data is unlawful but you do not want us to erase it;  • where you need us to hold the data even if we no longer require it as you  need it to establish, exercise or defend legal claims; or  
• you have objected to our use of your data but we need to verify whether we  have overriding legitimate grounds to use it.  
• Request the transfer of your personal data to you or to a third party. We will provide  to you, or a third party you have chosen, your personal data in a structured,  commonly used, machine-readable format. Note that this right only applies to  automated information which you initially provided consent for us to use or where  we used the information to perform a contract with you.  
• Withdraw consent at any time where we are relying on consent to process your  personal data. However, this will not affect the lawfulness of any processing carried  out before you withdraw your consent. If you withdraw your consent, we may not be  able to provide certain products or services to you. We will advise you if this is the  case at the time you withdraw your consent.